 BRANDING
The needs of sponsors for brand prominence within the body of the expedition coverage and publicity will be guaranteed.
Our preference is to contract with one Fortune sponsor who will be granted the exclusive right to brand within the expeditions. This single partner model provides the best structure for an uncluttered, tasteful and powerful brand character initiative.
WEB CAST
Since “Summits” chronicles the inspirational stories of the climbing teams as they push for a goal, web coverage from the mountain provides the most powerful branding opportunity.
The “Truman Show” effect is highly exploitable under this scenario. With an effective pre-event promotional strategy, sponsors can drive their target audiences to the web site and continuously brand message them as they look over the shoulders of the climbers.
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PUBLICITY
Events leading up to, during and after “Seven Summits” will be publicized across all major platforms. It is anticipated that the Fortune title sponsor will bring significant assets to this initiative.
DIGITAL CONTENT
All activities, pre, during, and post, will be captured on hi-resolution digital media and made available to partners and sponsors in various ways. The possibilities include:
Streamed content during the expeditions (as discussed in WEB CAST).
Digital video for use in corporate advertising and promotions.
Still images extracted from video stream for use in corporate advertising and promotions.
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DOCUMENTARY FILM